Pelham on Covers
Posted in Obsession » Design on July 11, 2009 at 11:51 PM
This is a quote from David Pelham in Penguin by Design, a great history of Penguin Cover design and development history. He's talking what we wanted a cover to do.
There must be two triggers — an initial trigger which will attract the buyer towards the book from the other side of the shop; and then, when he gets to the book, a second trigger which is in some visual and/or literal way intriguing. Then, he actually reaches out and picks the book up.
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